Singapore, 2017 – LANEIGE will be holding the annual ‘LANEIGE Beauty Road with Water Sleeping Mask’ roadshow, a travelling beauty tour that illustrates the power of water in purifying and moisturizing your skin to achieve a sparkling ‘Good Morning’ skin with LANEIGE’s bestselling Water Sleeping Mask. LANEIGE brand ambassador and actress Lee Sung Kyoung, who starred in the widely popular Korean drama ‘Weightlifting Fairy Kim Bok-joo’, will be making an appearance on 20 May 2017 at 4pm.
The roadshow is set to take place in Singapore at ION orchard Basement 4 from 18 May to 24 May 2017 and will also mark the launch of the second run of the LANEIGE Refill Me Campaign – an enriching global initiative that motivates everyone to gain a greater understanding of water scarcity and join hands to protect our water supplies.
Customers who visit the roadshow can expect to learn about the full range of LANEIGE’s Sleeping Care products through interactive games. Upon completion of five game zones and collecting five stamps, customers stand to win attractive prizes at the sure-win standing roulette, ranging from full-sized products, product minis, to Korean memorabilia sponsored by the Korean Tourism Organisation (KTO).
Exclusively for LANEIGE members, the top five spenders at all LANEIGE boutiques and counters from 12 May to 18 May 2017 will stand a chance to win a group photo opportunity with Lee Sung Kyoung during her appearance at LANEIGE Beauty Road with Water Sleeping Mask. For more updates and details on eligibility and terms and conditions, keep a lookout for updates on LANEIGE Singapore’s social media accounts. (LANEIGE Singapore Facebook, @LANEIGEsg)