Viu, a leading pan-regional OTT video service from PCCW Media Group, and Discovery Networks Asia-Pacific today announced their first content collaboration to bring No Sleep No FOMO, a highly social media engaged reality travelogue produced by Viu, to Discovery Channel and Discovery Asia in 14 Asian markets.
Starting from today, subscribers of Discovery Channel and Discovery Asia in Brunei, Cambodia, Hong Kong, Indonesia, Macau, Malaysia, Mongolia, Myanmar, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam, will be able to enjoy the program. Discovery Channel and Discovery Asia reach over 22 million households in these markets.
The eight-episode reality travelogue features the hottest Asian celebrities and social media influencers conquering popular destinations. They have to complete 60 missions within 60 hours without sleep in different cities. The host, Singapore’s entertainment veteran Paul Foster, is joined by celebrity co-hosts Kim Jong Kook from the hit-show Running Man (South Korea), singer/songwriter Eric Nam (South Korea), and social media stars Hana Tam (Hong Kong), Kevin Woo (South Korea), Alexander Lee Eusebio (South Korea), Benjamin Kheng (Singapore), Nat Ho (Singapore), Laureen Uy (the Philippines) and Taya Rogers (Thailand). Together they reach a remarkable fan base of more than 12 million social media followers.
Fans were able to follow and watch No Sleep No FOMO come to life through dedicated hashtags #ViuNoSleepNoFomo and #ViuEngage, as well as to influence the course of the celebrities’ adventures by interacting on their social media channels in real-time. Take one of the plots in the series as an example, the celebrities were required to become wedding crashers. They followed tips provided by fans on social media and got an invitation to a Malay wedding finally.
Ms. Helen Sou, Senior Vice President, Digital Media, PCCW Media, said, “We are excited to partner with Discovery, one of the global leaders in entertainment, to expand the reach of our premium content to its quality audiences across all screens. This win-win collaboration not only maximizes the value of content we created for both viewers and partners, but also enables our pan-regional content to travel to more countries.”
Ms. Anna Pak Burdin, Discovery’s Vice President and general manager for Southeast Asia, said, “At Discovery, we power people’s passions. No Sleep No FOMO celebrates our global DNA – living life to the fullest, all within 60 hours. We are delighted to partner with Viu, a leading pan-Asia OTT platform, who shares our vision of providing premium content to viewers.”
Ms. Sou added, “Since the beginning of the production, the social media posts of No Sleep No FOMO have generated more than one million social engagements and reached over 14 million users. The interactive social media element allows the digital generation to be co-creators and this is the most important factor that has won their hearts and that has contributed to the high engagement rate.”
In 2019, Viu will continue to invest in original content by working with local talents and the creative industry in the region with an aim to releasing over 80 titles.
Viu offers Asian premium content and Viu Originals through mobile app which is available for free download on App Store and Google Play, and on the web at http://www.viu.com.
Content and image credit: Viu