Singapore, 2023 – Leading French beauty brand, Lancôme is pleased to announce the launch of its IDÔLE Pop-up at ION Orchard, Singapore. Celebrating the launch of the brand’s latest fragrance, Lancôme presents the Lancôme IDÔLE Pop-up decked in rose gold for an immersive beauty experience.
In celebration for IDÔLE the fragrance, South Korean actress and singer, Krystal, formerly of f(x) made a special guest appearance and was greeted by fans at ION Orchard during her Meet & Greet session in the afternoon, and the launch event in the evening.
Internationally recognized South Korea actress and singer, Krystal, made a highly anticipated appearance at the event, with fans gathered to catch a glimpse of the star. In her address to the fans, Krystal shared what it is to be your own Idôle, “It means to strive to be a better person everyday. Love your flaws and admit that sometimes, you do not have all the answers for everything in life.”
Made for women, by women, IDÔLE is for the generation that dreams big: strong women, empowered and outspoken. Celebrating women who question the status quo, who break free from tradition and redefine the meaning of success, notable attendees included Rebecca Lim, Jesseca Liu, He Ying Ying, Tabitha Nauser, and Tasha Low.
About IDÔLE ION Orchard Pop-Up – 20 April to 30 April
Indulge in a clean floral chypre fragrance – IDÔLE is sophisticated yet unapologetically modern, bursting with notes of citrus, rose, jasmine, a trace of patchouli in the background and is layered over a white chypre base (made from an assembly of white musks). The IDÔLE ION Orchard Pop-Up features a 360 camera booth, open to the public for all to immerse themselves in the world of Idôle and a complimentary IDÔLE 1.2ml fragrance vial at the Idôle Sampling Machine.
From 22-30 April, consumers can get their hands on 100 IDÔLE 100ml fragrance signed by Krystal exclusively available for purchase at the IDÔLE ION Orchard Pop-Up (while stocks last). Additionally, consumers can enjoy special weekend exclusives when they purchase IDÔLE at the pop-up.
21 April – 23 April: Complimentary engraving service (available with any purchase) and complimentary handcrafted paper roses (with every Idôle 100ml purchase)
28 April – 30 April: Complimentary engraving service (available with any purchase) and complimentary bottle painting service (with every Idôle 100ml purchase) to customise your purchased Idôle
The IDÔLE fragrance (50ml – S$141, 100ml – S$205) is now available on lancome.com.sg, islandwide at Lancôme counters, Lazada and on sephora.com.sg. The IDÔLE 25ml (S$79) is also exclusively available on sephora.com.sg.
More photos of Krystal at this event: