Levi’s celebrates the 150th anniversary of the 501 with an interactive pop-up and NewJeans-themed party

Levi’s® celebrates the 150th anniversary of its iconic 501® jeans with the Levi’s® 501® Experience pop-up and the release of the Levi’s® Vintage Clothing 1873 XX Waist Overalls.

Happening on 20 and 21 May at 72-13, the Levi’s® 501® Experience is a free two-day interactive pop-up event that combines culture, entertainment and retail under one roof.

In a nutshell, guests can look forward to:

  • Denim workshops with FIN Crafted Goods where they will learn how to fashion keychains out of defective jeans
  • NewJeans-themed party with DJ Clammr on 20 May and Sundowner with DJ TINC on 21 May
  • Denim customisation with patches and embroidery at the Levi’s® Tailor Shop or pop-up-exclusive flash designs by local artists Lovage & Ken and Tobyato
  • The Levi’s® 501® Experience Retail Shop where they can purchase products from the Levi’s® 501® 150th anniversary collection including the Levi’s® 501® Original Banner Pant and Trucker Jacket

Entry is free for all, consumers may register early at bit.ly/levis501experienceto enjoy a mystery door gift.

On 20 May, Levi’s® Vintage Clothing will also launch its 1873 XX Waist Overalls. Levi’s® Historian Tracey Panek and the Levi’s® Vintage Clothing design team took to pieces from the Levi’s® Archives and historical artefacts from the time period to reconstruct the first blue jeans, resulting in its first accurate recreation.   

The 1873 XX Overalls launches worldwide on 20 May 2023. Limited quantities will retail exclusively at Levi’s® ION Orchard, B2-23.  


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