Singapore, 2026 – Japanese haircare brand TSUBAKI, renowned for combining Japanese craftsmanship with salon-quality results, has named South Korean singer and actress Suzy as its brand ambassador.

Suzy will make a special appearance in Singapore — her only stop in Southeast Asia — at the TSUBAKI の Salon Pop-Up at Plaza Singapura Main Atrium (Level 1) on 17 July 2026.

Running from 13 to 26 July 2026, the TSUBAKI の Salon Pop-Up commemorates its 20th anniversary as TSUBAKI transforms the space into a first-of-its-kind immersive haircare experience. The pop-up will feature interactive zones that tell the story of the iconic camellia flower, including personalised hair and scalp analysis, as well as a range of exclusive gifts-with-purchase and on-ground freebies.

Guests will be able to explore TSUBAKI’s latest innovations through engaging, salon-inspired touchpoints designed to bring the brand’s expertise to life in a more experiential way than ever before.

The pop-up will also mark the launch of TSUBAKI’s newest innovation — the Dandruff Care & Repair range. Designed for consumers seeking both scalp comfort and beautifully cared-for hair, the collection delivers an instant scalp refresh, up to 72 hours of itch relief and anti-flake protection, while helping to repair dryness and damage, bringing salon-quality results into the comfort of home.

EVENT DETAILS: TSUBAKI の SALON POP-UP

• Dates: 13 – 26 July 2026 (Note: Pop-up will be closed for private event on 13 & 17 July till 5pm)
• Time: 10:00 AM – 10:00 PM daily
• Venue: Plaza Singapura, Main Atrium, Level 1
• Highlight: Suzy’s special guest appearance on 17 July at 3:00 PM in celebration of TSUBAKI’s 20th Anniversary
• Activities:
  • Interactive salon-inspired experience zones
  • Personalised hair and scalp analysis
  • Exclusive gifts with purchase and on-ground freebies
  • Showcase of TSUBAKI’s latest innovations, including the NEW Dandruff Care & Repair range

YOUR CHANCE TO MEET SUZY IN PERSON IS FINALLY HERE! 

1 lucky winner will receive an exclusive on-stage meet-and-greet with Suzy,

How to enter the lucky draw:
From 12 June to 12 July 2026, purchase any of the following in a single receipt exclusively at Watsons Singapore (in-store or online):

• TSUBAKI Shampoo 450ml + Conditioner 450ml, OR
• TSUBAKI Shampoo 450ml + Repair Hair Mask 180g, OR
• TSUBAKI Dandruff Care & Repair Shampoo + Treatment 160g

WhatsApp your name, last 4 digits of your NRIC, and a photo of your receipt to 8012 7628.1 winner will be selected via a random draw and announced on 13 July 2026. Only 1 entry per person is allowed.

[UPDATE]

SUZY PHOTOSTRIP PHOTOBOOTH (17 JULY)

The excitement doesn’t end after Suzy’s appearance! After her stage appearance on 17 July, fans can continue the celebration at the TSUBAKI x Suzy Photobooth Experience. 

Simply:

• Follow @Tsubaki_SG on Instagram
• Post an Instagram Story of the TSUBAKI の Salon Pop-Up
• Include the hashtags #TsubakiSG and #TsubakiSalon

and receive 1 complimentary photo print-out from the photobooth.

*Limited to 1 physical print-out per person. No digital copies will be provided.

Photobooth Operating Hours: 4:00 PM – 9:00 PM on 17 July

INSTAGRAM PHOTO/VIDEO CONTEST (13 JULY – 26 JULY)

Stand a chance to win TSUBAKI Hamper worth $203.50.

To enter, upload a photo or video from the TSUBAKI の SALON Pop-Up on Instagram, follow @Tsubaki_SG, and include the hashtags #TsubakiSG and #TsubakiSalon in your post.

*Limited to 14 winners only.