South Korea, 2019 – From the Eastern to Western parts of the world; and East Coast to West Coast of America, the Hallyu wave has once again made a splash on Twitter with the return of KCON 2019 USA (@KCONUSA). Organized by CJ ENM, KCON concluded its triumphant 4-day event at the renowned Los Angeles STAPLES Center and Los Angeles Convention Center on 15-18 August, following other successful events in New York on 6–7 July, and Tokyo, Japan (@kconjapan) on 17–19 May.

Whether it was to talk about their favourite Kpop artists or Korean beauty brands, Twitter was where fans turned to talk about #KCON19NY and #KCON19LA, and engage with exclusive only-on-Twitter content, with 15.7 million related Tweets and over 17.6 million views of video content on Twitter from July 6–8 for KCON NY and from August 17–19 for KCON LA.

“Kpop has undoubtedly been one of the biggest topics on Twitter, and this Hallyu wave will only continue getting bigger because of the exclusive content we provide fans,” said YeonJeong Kim, Head of Global Kpop Partnerships at Twitter.

“Twitter’s unique position as a real-time communication platform makes them a great social media partner for KCON as fans love to constantly engage with us and talk about what’s happening at our events on Twitter, even if they are not on site,” said Jini Cho, Head of Marketing & Partnerships at CJ ENM America.

“The power of the Kpop community on Twitter never failed to impress us, and we would like to work closely with Twitter to provide the best Hallyu experience to fans online,” she continued.

From exclusive behind-the-scenes content to real-time performance highlights, Twitter provided Kpop fans worldwide an up close and personal lens of their favourite idols at KCON USA this year:

Red Carpet
Seventeen
https://twitter.com/kconusa/status/1163260561678671873

Q&A
SF9
https://twitter.com/kconusa/status/1160006544311775233?s=20

Backstage
ITZY
https://twitter.com/kconusa/status/1163225747961593857

Artist engagement
MAMAMOO
https://twitter.com/kconusa/status/1163201941800980481

Stage highlights
NUEST
https://twitter.com/kconusa/status/1162960043739762693

Onsite sketch
ATEEZ
https://twitter.com/kconusa/status/1162555487616823296

Viu, a leading pan-regional OTT video service from PCCW Media Group, and Discovery Networks Asia-Pacific today announced their first content collaboration to bring No Sleep No FOMO, a highly social media engaged reality travelogue produced by Viu, to Discovery Channel and Discovery Asia in 14 Asian markets.

Starting from today, subscribers of Discovery Channel and Discovery Asia in Brunei, Cambodia, Hong Kong, Indonesia, Macau, Malaysia, Mongolia, Myanmar, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam, will be able to enjoy the program. Discovery Channel and Discovery Asia reach over 22 million households in these markets.

The eight-episode reality travelogue features the hottest Asian celebrities and social media influencers conquering popular destinations. They have to complete 60 missions within 60 hours without sleep in different cities. The host, Singapore’s entertainment veteran Paul Foster, is joined by celebrity co-hosts Kim Jong Kook from the hit-show Running Man (South Korea), singer/songwriter Eric Nam (South Korea), and social media stars Hana Tam (Hong Kong), Kevin Woo (South Korea), Alexander Lee Eusebio (South Korea), Benjamin Kheng (Singapore), Nat Ho (Singapore), Laureen Uy (the Philippines) and Taya Rogers (Thailand). Together they reach a remarkable fan base of more than 12 million social media followers.

Fans were able to follow and watch No Sleep No FOMO come to life through dedicated hashtags #ViuNoSleepNoFomo and #ViuEngage, as well as to influence the course of the celebrities’ adventures by interacting on their social media channels in real-time. Take one of the plots in the series as an example, the celebrities were required to become wedding crashers. They followed tips provided by fans on social media and got an invitation to a Malay wedding finally.