Levi’s® names NewJeans as New Global Ambassadors

Singapore, 2023 – In celebration of the 150th anniversary of Levi’s® 501® jeans, one of the most enduring icons of global style and the original template from which all other jeans have descended, the Levi’s® brand has named NewJeans, the beloved South Korean K-pop girl group as their new global ambassadors. The year-long partnership – spanning Spring/Summer ‘23 and Autumn/Winter ‘23 – will include a new campaign featuring the brand, concerts and appearances.

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