SpongeBob SquarePants X KANGDANIEL Announce Global Collaboration!

FIRST EVER IP (Intellectual Property) Licensing collaboration with a K-pop artist

This collaboration marks firsts for both Paramount Global and KANGDANIEL – this is the first time the SpongeBob brand is doing an IP licensing collaboration with a K-pop artist, and the first time KANGDANIEL is partnering with an animated character.

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