Hong Kong, 2017 – Korea Brand & Entertainment Expo 2017 Hong Kong (KBEE), the largest overseas event held by KOTRA to foster trading, targets both overseas business and consumers to promote K-wave and Korean products through the synergy effect developed by the cultural industry. This year, Korea Brand & Entertainment Expo 2017 Hong Kong will be held from 12 to 14 July, 2017 in Asia World Expo, Hong Kong.

In addition to a mega sale event that features over 80 Korean companies across the categories of beauty, fashion, home & baby, food, entertainment and design. There will also be performance by honorary ambassadors Jung Yong Hwa, BAP and Gugudan. 

All the events are free of charge but tickets are required for entrance. A limited number of tickets will be available at the event venue; however it is highly recommended to register for tickets online in advance.

Apart from the live performance, there will also be a fan-sign and CRS event for all 3 groups of artiste during the second day of exhibition (13th July).

KBEE 2017 Hong Kong
Date: 12th July – 14th July 2017
Venue: Asia World-Expo, Hall 2
Hosted by: Ministry of Trade, Industry and Energy
Organized by: KOTRA (Korea Trade-Investment Promotion Agency)
Cooperation: Korea Institute of Design Promotion, Korea International Trade Association, Korea Ginseng Corp.

Details (Day 1)
Event: ‘K-festival Opening Ceremony’
Date: 12 July
Time: 4pm-6pm
Venue: Hong Kong AWE Hall 2 Main stage
Opening address, Welcome address, Congratulatory address Opening performance and Open event, KBEE ambassadors’ special performance (Gugudan, B.A.P, Jung Yong Hwa)

Details (Day 2)
Event: KBEE Ambassadors’ Fan Signing and CSR Event
Date: 13 July
Time: 12noon – 5pm
Venue: Hong Kong AWE Hall 2 Main stage

1. 12:00-13:00 B.A.P ’s Fan Signing Event, CSR Event
2. 13:00-15:00 Gugudan’s Fan Signing Event, CSR Event, Product demonstration
3. 16:00-17:00 Jung Yong Hwa’s Fan Signing Event, CSR Event

For more information, visit hk.kbee.kr