Hong Kong, 2017 – Korea Brand & Entertainment Expo 2017 Hong Kong (KBEE), the largest overseas event held by KOTRA to foster trading, targets both overseas business and consumers to promote K-wave and Korean products through the synergy effect developed by the cultural industry. This year, Korea Brand & Entertainment Expo 2017 Hong Kong will be held from 12 to 14 July, 2017 in Asia World Expo, Hong Kong.

In addition to a mega sale event that features over 80 Korean companies across the categories of beauty, fashion, home & baby, food, entertainment and design. There will also be performance by honorary ambassadors Jung Yong Hwa, BAP and Gugudan.  Continue reading →