Singapore, 2019 – Korean naturalism brand innisfree is set to unveil its best-selling Green Tea Seed Serum featuring its new brand identity at a first-ever mega ASEAN event – starring brand ambassador and K-pop superstar Yoona!
To be held on 30 March at Marina Bay Sands, the innisfree Green Tea Seed Serum ASEAN #WHydration Event will mark Yoona’s first appearance in Singapore as the face of the Korean skincare brand. As part of the grand and exclusive affair, innisfree will also be bringing in prominent influencers from across ASEAN to the regional beauty hub of Singapore – including names from Singapore, Malaysia, Thailand, Vietnam, Indonesia, and Philippines – to celebrate the occasion.
At the event, the signature Green Tea Line will be introduced as the first of all innisfree ranges to sport an all-new look, as part of its revamped brand identity. The refreshed packaging will communicate innisfree’s DNA as a clean, modern and natural beauty powerhouse, featuring the new brand logo launched in November 2018.
The event will spotlight the innisfree’s hero product – Green Tea Seed Serum, known and loved for its super-charged hydration power – featuring live talk shows with regional influencers to share hydration tips and the Green Tea Line’s many benefits. As a special treat for innisfree’s customers, Yoona will also be delighting fans at an exclusive fan meet session on 30 March!
From 11.00am onwards on 20 March, the first 200 customers to spend above S$100 at the innisfree Takashimaya S.C. Store will stand a chance to win an exclusive invite to a fan meet with Yoona! 10 lucky customers will also get the golden opportunity to interact with the Korean star before the fan meet. To participate, customers simply have to register at the booth by the cashier after making their purchase.