Singapore, 2022 – Global leading luxury brand, Lancôme is excited to announce the launch of its first Beauty Tech Flagship in Southeast Asia. In celebration of the 13th year since the launch of the Lancôme Advanced Génifique, the brand spotlights this iconic #1 anti-aging serum and the latest in beauty technology in a physical flagship at the heart of Orchard Road, outside Mandarin Gallery.
Open to the public from August 25 to September 7, Lancôme promises consumers a fully immersive and Grandeur activation. Come discover the Microbiome-Skin barrier connection with its number one iconic Advanced Génifique Serum and the microbiome science behind it. Consumers may now experience the Lancôme Skin Screen, developed with 100% in-house algorithms to allow more inclusivity and better accuracy in its most advanced skin analysis service, and consult with Lancôme Singapore’s very own National Skincare Expert, one of ten selected globally, for expert beauty advice.
CELEBRITY APPEARANCE | TIFFANY YOUNG OF GIRLS’ GENERATION
Iconic K-pop girl group Girls’ Generation recently announced that they will be making a comeback this year for their 15th anniversary, returning as a full group for the first time in five years. In line with this highly-anticipated comeback, lead vocalist of the renown Korean girl group, Tiffany Young will be making a guest appearance at the media preview on 24 August 2022, with special activities lined up during the event.
Tiffany began her career at the tender age of 15, through years of hard work and perseverance, she has since rose through the ranks of K-Pop stardom to become one of the most prominent K-Pop idols today. An embodiment of strength as a modern, independent woman, Tiffany is a symbol of #StrongisTheNewYoung, making her a perfect fit as our celebrity guest for Lancôme’s First Beauty Tech Flagship.
THE LANCÔME ADVANCED GÉNIFIQUE
With 1 bottle sold every 6 seconds, the Lancôme Advanced Génifique Serum is a consumer favourite worldwide. This August, Lancôme invites consumers to step into the science behind their signature beauty product at their Beauty Tech Flagship. The Lancôme Advanced Génifique is a culmination of 15 years’ of research, harnessing the power and possibility of microbiome science to contain a unique complex of 7 pre- and probiotic fractions. It is proven to strengthen the skin’s microbiome and helps the skin to recover 77% faster.
Formulated with Bifidus Prebiotic, Hyaluronic Acid, and Vitamin C, the Lancôme Advanced Génifique accelerates the skin surface barrier recovery for stronger skin in one drop. A strong skin barrier helps to lock in hydration and defend against external aggressors including pollution, cold, and dry weather. It also improves elasticity and betters the appearance of fine lines caused by dehydration or due to thinning skin, which can eventually deepen into wrinkles.
After 7 days, skin is youthfully radiant.
After only one bottle, skin is smoother and looks visibly glowing, more even, firmer and smoother. Major signs of ageing are noticeably improved.
The future of your skin starts now. Since 2009, Lancôme embraced Beauty Tech by combining the brand’s scientific knowledge and technological expertise to launch a wide range of beauty tech devices to better understand customers skin condition via the Youth Finder and to better treat it first launching the Skin Screen Face diagnosis feature. Next, an in-depth Skin Screen Eye diagnosis was introduced and now in 2022, Lancôme accelerates on this beauty tech to reveal a complete online and offline offer of diagnosis and prediction.
The brand has combined 85 years of skin expertise with the very best of skin science, artificial intelligence, and beauty experience to present the most accurate, high-performance imaging system available. Skin Screen represents a breakthrough combination of tri-polar light technology, artificial intelligence, and advanced algorithms to measure 13 skin clinical parameters, the only beauty brand to measure such an extensive range possible at this moment, including the exclusive parameters of hydration and firmness.
Powered by 20 years of L’Oréal Research and artificial intelligence, Lancôme Skin Screen represents a breakthrough combination of tri-polar light technology combining standard and cross-polarized light with UV, associated with AI and computer vision algorithms.
A complimentary Skin Screen consultation is available at the flagship for consumers to experience the hyper-personalised service. Working in conjunction with a skincare questionnaire and the expertise of Lancôme’s Beauty Advisors and our, Skin Screen delivers a tailored skincare routine to answer the individual’s skin needs.
Génifique Immersion Gallery
A fully immersive educational gallery, complete with light projections, offers the public insight into the brand’s futuristic world of Beauty Tech as well as the science that powers Lancôme’s Advanced Génifique.
Write Your Strength Studio
Lancôme launches a nation-wide #StrongisTheNewYoung campaign in celebration of its first Beauty Tech Flagship. The aim: to feature 50 inspiring women in Singapore across various professions, cultural and social backgrounds, to inspire, empower, and uplift their community to be stronger together. These 50 women, in different stages and seasons of their lives, were invited to share what their strengths are in writing at Lancôme’s unique Write Your Strength studio.
The same Write Your Strength Studio will be stationed at the Flagship to invite members of the public to be part of this inspirational campaign as they express themselves by writing their strengths in the lightwriting booth. This moment will be captured and shared to the consumers via a GIF, which can be downloaded so that they can spread their own empowering message to their community as well.
Génifique 7-Day Sampling Machine
From 25 August to 7 September 2022, consumers can redeem a FREE 7-Day Sampling Kit from the Génifique Vending Machine, consisting of the brand’s best-selling Advanced Génifique Serum and Eye Cream upon completion of their Skin Screen consultation at the Flagship.
MAKING A DIFFERENCE WITH DAUGHTERS OF TOMORROW
Since 2017, Lancôme has been empowering women through various global philanthropic programmes and partnerships. As part of the brand’s continued efforts to empower women, Lancôme will be supporting Daughters of Tomorrow (DOT) as their appointed charity for the Beauty Tech Flagship. By deep-diving into the practical day-to-day constraints of these women, Daughters of Tomorrow offers hand-holding and individual coaching to help each woman reach regular and sustained employment, and supports existing training and workforce-related agencies by connecting volunteers and community resources to enable each woman on an individual level.
With every registered sample sign-up, a $5 donation will be made to Daughters of Tomorrow to support underprivileged women in their back-to-work journeys.
From 25 August – 7 September, consumers can enjoy 49% savings on Lancôme Advanced Génifique set and receive a Tiffany Young signed tote bag* when they shop at Takashimaya online.
The Lancôme Beauty Tech Flagship will be open to public from 25 August – 7 September 2022, Mandarin Gallery, 333A Orchard Rd, Singapore 238897.
For more information or to sign up for your slot to explore the Beauty Tech Flagship, visit https://www.lancome.com.sg/en_SG/beauty-tech-flagship.html.
*Only while stocks last.