Singapore, 2026 — Menswear brand DETERMINANT is celebrating Singapore’s 61st National Day with its SG61 “Shirts for Every BODY” campaign, inviting Singaporeans to rethink what a well-fitting shirt can look and feel like while celebrating the diversity of the modern Singaporean man.

At the heart of the campaign is DETERMINANT’s proprietary 61 precision-size system, designed around individual body proportions such as collar, chest and sleeve length. The system offers a more personalised approach to fit, challenging the idea that one standard size or shape can fit everyone.

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