Singapore, 2026 — Menswear brand DETERMINANT is celebrating Singapore’s 61st National Day with its SG61 “Shirts for Every BODY” campaign, inviting Singaporeans to rethink what a well-fitting shirt can look and feel like while celebrating the diversity of the modern Singaporean man.

At the heart of the campaign is DETERMINANT’s proprietary 61 precision-size system, designed around individual body proportions such as collar, chest and sleeve length. The system offers a more personalised approach to fit, challenging the idea that one standard size or shape can fit everyone.

The campaign features 61 men from across Singapore, celebrating a diverse mix of backgrounds, experiences, professions, shapes and sizes that reflect the many different ways of being a modern Singaporean man. As part of the campaign, DETERMINANT is hosting the SG61 “Shirts for Every BODY” Pop-Up at CIMB Plaza, Raffles Place, from 17–23 August 2026, between 10am and 7.30pm. Visitors can explore the stories of the 61 campaign participants and experience DETERMINANT’s precision-sizing system firsthand, discovering how small adjustments to collar, chest and sleeve measurements can make a meaningful difference to fit, comfort and confidence.

The pop-up also showcases DETERMINANT’s range of engineering-led menswear, combining classic shirt styling with practical performance features. Its dress shirts are crafted from 100% cotton and incorporate technologies designed for everyday wear, including wrinkle-free technology, making them particularly suited to professionals who want to maintain a polished appearance without spending excessive time on garment care.

Other performance features are designed with Singapore’s warm and humid climate in mind, adding comfort and practicality to the everyday wardrobe. The result is menswear designed not just to look good when first worn, but to perform throughout the realities of modern life.

The campaign experience is also personal in more ways than one. Customers who purchase a dress shirt during the pop-up period will receive complimentary customised embroidery, allowing them to add a personal touch to their new shirt.

For those looking to refresh their work wardrobe, DETERMINANT is also offering an Essential bundle of three shirts for S$198, while selected dress shirts are available at S$61, while stocks last.

As Singapore celebrates its 61st year, the campaign offers a simple but fitting reminder: there may be countless ways to look Singaporean, and every BODY deserves a shirt that fits.

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