• Actress Song Ji Hyo, the ‘Hallyu Queen’, Honorary Ambassador for the Biggest Korea Brand & Entertainment Expo in Singapore
• First lineup of honorary ambassadors opened. Various activities such as performance, signing event, and social contribution planned for honorary ambassadors
• Ministry of Trade, Industry, and Energy, Republic of Korea (Minister Yun-mo Sung) and KOTRA (CEO Pyung-oh Kwon) have named actress Song Ji Hyo as honorary ambassador for the Korea Brand & Entertainment Expo, Singapore, ‘Industry – Culture Collaboration Expo’, hosted in Singapore Marina Bay Sands Convention from November 1^st to 2^nd.

Singapore, 2018 – Korea Brand & Entertainment Expo is one of the most famous K-Lifestyle festival that combined Hallyu, such as Hallyu stars and concerts, with promotion of consumer goods and service products of Korea. Around 120 enterprises of Korea’s well-loved cosmetics, fashion clothing, daily necessities, food, health care, K-Pop goods, Education, and ICT are participating in the exhibition & sales promotion, and hold business meeting with Singaporean enterprises. Not only performance, fan signing event, press conference, and social contribution event(CSR) of honorary ambassadors will be held, but other various events, such as K-Beauty Makeup Show and Influence Live Streaming Show, will be held as well, for the festival of seeing, hearing, feeling and experiencing. Continue reading →